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Organic Search report.

The Organic Search report is essential for monitoring your performance in search engines. Within the Organic Search report, you can actually see how many times you received a visitor from a search engine.

It’s worth mentioning, a few years ago Google made changes to Google Analytics that still has many search engine marketers and marketing professionals shaking their fists at the sky. Early in 2012, Google changed this tool to hide a large portion of the keyword information, making it difficult to get exact information on the keywords customers are using to arrive at your site. Thanks, Google!

Now when someone types a phrase into Google, if they are signed into a Google account while browsing, the keyword the visitor searches for will show up as a “not provided” keyword in Google Analytics report. When this happens, you have no idea what that person typed into Google before arriving at your site.

The amount of keyword information that has been obscured by Google has gradually increased, but dont be too concerned, we can still measure overall performance of search engine traffic by looking for total increases or decreases in the Organic Search report.

To view the Organic Search report, click on the Acquisition tab on the left sidebar, click on Acquisition, “All Traffic”, click on “Channels”, and click on “Organic Search”.

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